DealHub CPQ vs. PandaDoc CPQ

Configure, price, quote (CPQ) software is a critical element of the sales process, helping sellers create accurate proposals and move opportunities through the pipeline more quickly. It ensures the consistency of pricing, product features, and discounting across all sales channels, and it allows sales teams to rapidly generate quotes and contracts tailored to each customer’s specific needs.

DealHub CPQ and PandaDoc CPQ share key features, including document management, contract lifecycle management (CLM), and e-signature capabilities. Both platforms help users streamline quoting and pricing processes. However, DealHub is ideal for complex sales processes, especially in B2B sectors like SaaS, with its subscription management, guided selling, and DealRoom for collaboration. On the other hand, PandaDoc CPQ emphasizes document automation, offering a template library and real-time proposal collaboration for sales teams.

DealHub CPQ and PandaDoc CPQ fall under the same software category, but they approach product configuration, pricing, and quoting differently. Although each has standard CPQ features, DealHub CPQ focuses more on guided selling for complex pricing and product configurations, while PandaDoc CPQ emphasizes collaboration and document generation.

Defining DealHub CPQ

DealHub is a quote-to-revenue platform—that is, it helps organizations increase their top-line revenue by improving sales efficiency and unifying stages of revenue cycle. DealHub’s features work best for organizations with complex pricing models and an SDR-led growth strategy, such as B2B SaaS organizations, professional services companies, and technology resellers. 

For subscription-based SaaS businesses, DealHub offers a comprehensive subscription management feature. This tool allows businesses to manage the lifecycle of their subscriptions more efficiently and accurately, from setting pricing and discounting rules to tracking renewals, co-terming, and cancellations.

DealHub’s digital sales room (DealRoom) is another unique offering. It centralizes and tracks communication between sellers and decision-makers, enhancing collaboration and engagement within sales teams. It provides a convenient location for all deal-related conversations and document exchanges, improving transparency and accountability.

DealHub’s core features, including guided selling, automated quoting and proposal generation, real-time pricing rules, and a library of integrations, make it useful for businesses in a wide array of industries. Its no-code environment is easily customized to match each organization’s unique sales processes.

Defining PandaDoc CPQ

PandaDoc CPQ shines as a document management and automation platform. It’s designed to expedite the generation of proposals, quotes, HR documents, and contracts. This broad functionality suits businesses without a robust or stratified sales infrastructure, such as agencies and other service-based organizations.

PandaDoc’s Advanced Quotes feature is a valuable tool for managing sales offerings. It allows teams to pre-configure the exact products and services they intend to sell, providing a controlled and efficient approach to marketing their offerings. This feature simplifies the sales process, reduces errors, and ensures consistency across the team.

One of PandaDoc’s significant strengths is its vast template library (with over 750 customizable templates). Combined with the ability to create custom templates, this makes document creation swift and effortless. PandaDoc also facilitates real-time collaboration and feedback gathering directly within the document, simplifying negotiations and keeping all team members on the same page.

Pandadoc CPQ’s interactive pricing tables let recipients select packages and optional products or services that best suit their needs, removing some legwork on the seller’s end. It can even apply quantity-based discounts automatically, eliminating the need for manual calculations or referencing pricing spreadsheets.

When examining the actual product, the nuanced differences between DealHub and PandaDoc become clear.

DealHub CPQ’s standout features, including guided selling, subscription management, and the DealRoom, offer a helpful way to navigate complex products and pricing strategies. Companies with repeatable sales processes and a well-defined funnel find that DealHub CPQ automates their sales process and provides transparency into the entire pipeline.

PandaDoc CPQ’s extensive template library, collaboration capabilities, and interactive pricing tables benefit businesses focusing on document-heavy sales processes.

Here’s a breakdown of each product’s features:

DealHub and PandaDoc serve different ideal customer profiles, primarily based on the complexity and needs of their sales processes. 

DealHub is tailored to B2B organizations with intricate sales workflows, particularly SaaS companies, manufacturers, and high-growth technology firms. Its ideal customer profile includes businesses that need to manage subscription billing, automate complex quoting, and engage in cross-functional collaboration. 

DealHub’s DealRoom functionality is designed to provide a unified space for teams to collaborate on large, multifaceted deals, making it ideal for organizations that have complex sales cycles and need real-time updates and communication across departments. Furthermore, businesses that prioritize customization of pricing, contract management, and guided selling will benefit from DealHub’s feature set.

PandaDoc, on the other hand, appeals to businesses that prioritize simplicity and speed in their document workflows. Its customer base includes small to mid-sized companies, as well as sales teams within larger enterprises, that require efficient proposal and contract automation without the complexity of advanced integrations. 

PandaDoc’s strength lies in automating document creation and providing seamless e-signature functionality, making it ideal for companies that need quick turnaround times and easy-to-manage document workflows. This platform is particularly valuable for industries like real estate, legal services, and consulting firms, where proposals and contracts need to be quickly drafted, sent, and signed, often in a single document.

CPQ implementation can be complicated, involving IT support for setup and employee onboarding. Especially at the enterprise level, where companies span multiple locations (or countries) and are dealing with high-volume sales, CPQ is a major investment that needs support from the provider.

Both DealHub and PandaDoc offer no-code solutions that don’t require additional in-house IT resources for implementation. They offer onboarding services for new customers, with varying levels of engagement. They also provide customer service and training for end users to help them get familiarized with their product’s capabilities.

DealHub is the standout software provider when it comes to support features—the company’s in-house experts can customize the product, accelerate the learning curve with training, and build custom integrations for the existing tech stack.

Due to the flexible nature of the company’s software, DealHub uses a quote-based pricing model. To get the pricing information for DealHub CPQ, interested buyers should consult a sales representative who will assess their specific requirements. The plan is tailored to each client, starting at around $50 per monthly user. With DealHub, there aren’t any tiers—every customer can access all of the product’s features. DealRoom is available for an additional cost (also quote-based).

PandaDoc has pricing tiers starting with a free option offering only e-sign capabilities. PandaDoc CPQ is only available with its Enterprise package.

Here’s a quick rundown of the costs associated with each product:

When deciding between DealHub and PandaDoc for CPQ, decision-makers should consider the specific functions of their business and the features that will have a high ROI.

A primary consideration is the complexity of the quoting process. DealHub is best suited for organizations with intricate pricing structures, approval workflows, and recurring revenue models, often found in industries such as SaaS, telecommunications, or manufacturing. If your sales process involves sophisticated configurations or requires deep integrations with CRM, ERP, or billing systems, DealHub’s extensive customization options will likely be a better fit.

In contrast, PandaDoc is ideal for businesses that prioritize simplicity, speed, and document automation. Its intuitive platform allows for easy proposal creation and fast contract management, making it an excellent choice for industries like real estate, consulting, and marketing, where ease of use and quick turnaround times are critical. Companies that don’t require complex pricing rules and are looking to streamline document generation and collaboration may find PandaDoc’s capabilities more suitable to their needs.

The size and structure of your team should also influence your decision. DealHub is a robust solution and its advanced features and deeper customization may require a more involved setup process and more extensive training. PandaDoc, on the other hand, may require less technical expertise, making it an ideal choice for smaller teams or companies.

Finally, consider which specific features align with your business objectives. If tracking buyer engagement and creating personalized documents is a priority, PandaDoc’s real-time analytics and document tracking features can help drive more informed follow-ups. However, if your business requires a more comprehensive solution that can manage the entire quote-to-revenue process, from quoting to subscription management and billing, DealHub’s full suite of tools may offer the scalability and control needed to manage more complex sales operations effectively.

Rhonda Bavaro

Rhonda Bavaro excels in boosting SaaS companies’ growth through innovative content marketing, thriving in the dynamic sales tech industry amidst evolving technologies that drive revenue acceleration.

DealHub CPQ vs. PandaDoc CPQ

• 1Introduction
• 2Product Overview
• 3Product Features
• 4Customer Size
• 5Customer Support
• 6Pricing
• 7Summary
• 8FAQs