PandaDoc CPQ Overview

PandaDoc CPQ helps sales teams generate, send, and electronically sign sales quotes from within your CRM with ease.

PandaDoc CPQ is created by PandaDoc, which is a cloud-based document management software. PandaDoc CPQ assists its users with creating proposals and quotes, document generation, contract creation, and so much more. In addition, PandaDoc CPQ enables sales and marketing teams to minimize errors in their workflows with the help of CPQ automation.

PandaDoc CPQ is a comprehensive and easy-to-use CPQ solution that integrates seamlessly with CRM and ERM platforms. It offers hundreds of templates to create highly customized quotes and proposals that engage buyers. Users can customize and share digital quotes with buyers and collaborate with stakeholders in real-time to close deals faster.

Why this product is good

Positives of PandaDoc’s CPQ software

  • PandaDoc CPQ allows decision-makers to collaborate on quotes. This particular advantage is a great way for sellers to receive feedback from buyers.
  • PandaDoc CPQ is an effective document automation system that unifies quoting, contracts, and eSignature.
  • Allows sales teams to see where prospects are in the pipeline in real time.

Product Details

What is PandaDoc CPQ?

PandaDoc significantly improves your workflow by allowing you to generate quotes inside your CRM with one click. You can also track quote views and signatures, as well as process payments via secure credit card transaction fields.

Features include:

  • Interactive quote builder
  • Quote and approval tracking
  • Payment processing
  • Collaboration
  • No-code setup
  • CPQ integrations and analytics
  • Customer self-service

Interactive quote builder. PandaDoc’s drag-and-drop interface is one of the most user-friendly on the market. Combine products, services, bundles, and subscription/usage/volume-based components in a singular quote, while maintaining complete control over branding, templates, and document layout.

Quote and approval tracking. Always stay up-to-date on the status of a quote or approval with automated notifications every time someone opens/views a quote, completes an action item, or requires approval.

Payment processing: PandaDoc CPQ incorporates a payment system to accept, record and reconcile financial transactions. This helps reduce the average payment time to within 2 days. PandaDoc CPQ integrates with secure merchant solutions as well.

Collaboration: PandaDoc CPQ enhances collaboration in real-time with both external and internal partners. PandaDoc’s collaboration capabilities enable sales team members and buyers to share media files, communicate, and work together on documents.

No-code setup. Implement PandaDoc CPQ without the need for any fancy code, customization, or online software training. Inject it directly into your sales workflow with extensive out-of-the-box CRM, sales automation, document management, and payment integrations.

CPQ integrations and analytics: PandaDoc CPQ integrates with many CRMs and sales tools, making it easy to create, send, track, and eSign documents quickly without leaving the programs you’re already using. Seamless integrations also make it easy for you to gather real insight on buyers and deals. This helps sales teams make important and creative decisions that help move deals forward.

Customer self-service. Customers and clients can add their own add-ons and upgrades before accepting a quote. They can also collaborate with you and your team in the same UI.

1/18/2024 Update
Based on

What are the advantages of using CPQ?

PandaDoc CPQ Benefits

There are many benefits to utilizing PandaDoc CPQ, including:

  • Workflow for sales is easy, smart, and fast
  • Fully integrated with CRMs
  • Simple and quick quoting processes
  • Minimized errors 
  • Payments with ease 
  • Strong and efficient document analysis
  • Multiple workspaces
  • Fast approvals
1/18/2024 Update
Based on

What industries are CPQ solutions best suited for?

Pandadoc CPQ for Industries

PandaDoc CPQ is designed to address the challenges IT services, SaaS, and eCommerce companies face when quoting products and services. Here’s how it caters to them:

IT Services & SaaS

Faster, Error-Free Quotes: IT services and SaaS offerings can involve configurations with multiple service tiers, features, and integrations. PandaDoc CPQ allows preconfiguring these options and embedding dynamic pricing tables. This translates to generating accurate quotes in minutes, reducing the time and errors involved in manual configuration.

Improved Sales Efficiency: Sales reps can focus on closing deals instead of getting bogged down in quote creation. With PandaDoc CPQ, they can quickly tailor quotes to specific customer needs, leading to faster sales cycles and potentially higher win rates.

Streamlined Subscription Management: PandaDoc CPQ integrates well with recurring payment systems, making it ideal for SaaS companies.  This simplifies the quoting process for subscription-based services and ensures accurate pricing for different tiers or usage models.

Enhanced Customer Experience: Professional and error-free quotes with clear pricing structures create a positive impression on potential customers.  Additionally, PandaDoc CPQ’s eSign capabilities allow for quick and easy contract finalization, further streamlining the sales process for the customer.

eCommerce & Retail

Faster Quoting for Bespoke Products: Many eCommerce businesses offer products with some level of customization, such as furniture with various size and color options. PandaDoc CPQ lets you pre-configure these variations and set up rules-based pricing.  This way,  customers can see accurate pricing instantly as they configure their selections.

Improved Customer Experience: PandaDoc CPQ empowers customers by allowing for self-service configuration and quotes. They can see different options and pricing without waiting for a sales rep to create a quote, creating a smoother buying journey.

Reduced Errors and Increased Efficiency: Manual quote creation is prone to errors. PandaDoc CPQ automates calculations and pricing based on pre-defined rules. This eliminates errors and frees sales reps to focus on closing deals and providing better customer service.

Data-Driven Insights: PandaDoc CPQ tracks customer engagement with quotes, revealing the most popular configurations. This allows retailers to tailor their product offerings and pricing strategies for better sales performance.


PandaDoc CPQ Pricing

PandaDoc offers four core variations of its CPQ which are: Free eSign, Basic, Standard, and Premium. The pricing of PandaDoc CPQs Free eSign as its name suggests is free. The pricing of PandaDoc CPQ Basic per user is $19 per month. The monthly fee for PandaDoc CPQ Standard is $49 per user. Contact PandaDoc sales for pricing on their CPQ Premium subscription. 

Is there anyone else out there?

Competitors and Alternatives

There are several competitors to PandaDoc CPQ, each with its features and benefits. At the enterprise level, businesses need features like advanced pricing and configuration abilities, scalability, and team collaboration. Other important factors to consider include price, integrations, ease of use, and customer support.

Top 3 PandaDoc CPQ Alternatives

DealHub CPQ

DealHub CPQ reduces time-to-quote with a highly intuitive quoting solution that minimizes administrative tasks and streamlines sales operations to reduce the sales cycle and increase revenue. DealHub CPQ has native integration with your CRM (Microsoft Dynamics, Salesforce, SugarCRM, HubSpot, and Freshworks). DealHub is a no-code solution that is ready to implement out of the box. For added value, DealHub CPQ and DealRoom seamlessly connect to deliver quotes and contracts within a digital sales room in which buyers and sellers can collaborate on deals.

Salesforce CPQ

Salesforce CPQ is a feature-rich quoting solution that integrates with existing Salesforce software for easy use. With features like customizable dashboards and reports, lead and contact management, and sales opportunity management, Salesforce CPQ simplifies and automates the quote-to-cash process. It helps sales teams provide accurate pricing quickly, regardless of product configuration or pricing complexity.

Oracle CPQ 

Oracle CPQ is a cloud-based software application that helps businesses automate the quote-to-cash process. It provides a centralized repository for pricing, product, and customer data, and uses this information to generate accurate quotes fast. The software’s flexibility and ease of integration help users see value quickly.

Valuable Insight From Real Customers

Gartner Peer Insights

PandaDoc CPQ is rated 4.0 stars out of 5.0 stars on Gartner Peer Insights. In their reviews, users note the software’s ability to automate sales workflows and create impressive documents quickly. However, some users mention that document editing and customization could be improved.

The reviewers and customer demographics are as follows:

Reviewer’s Company Size

  • Less than $50M: 22%
  • $50M-$1B: 52%
  • $1B-$10B: 14%
  • Over $10B: 10%
  • Gov’t/PS/Ed: 2%


  • IT Services: 19%
  • Services (Non-Government): 19%
  • Retail: 14%
  • Media: 7%
  • Other: 40%

Deployment Region:

  • North America: 71%
  • Asia/Pacific: 13%
  • Europe, Middle East, and Africa: 10%
  • Latin America: 6%

PandaDoc CPQ has received the most positive reviews for the ease of use and unified interface that it provides when dealing with contracts, reports, and eSignatures.

28/11/2023 Update


Common Questions and Answers

How can PandaDoc CPQ be used?

PandaDoc CPQ is built by PandaDoc which is a cloud-based document management software. This CPQ helps its user create proposals, quotes, document generation, contract creation, etc. PandaDoc CPQ impacts sales and marketing teams to minimize errors in their workflows with the help of CPQ automation.

Is PandaDoc CPQ the only CPQ available?

No, there are a few CPQ Software that are on the market, such as SAP CPQ, Oracle CPQ, Salesforce CPQ, and so many more.

What are the main features of PandaDoc CPQ?

PandaDoc CPQ has many fundamental features, which can be outlined as follows: delivering contracts fast and easy, generating quotes that impress, collaborate with simplicity, CPQ analytics with real insight, and simple and fast payments.

Can I use PandaDoc CPQ with other CRMs?

Yes, PandaDoc integrates with more than 14 CRMs.

CPQ Integrations