FPX Intelliquip CPQ Overview

FPX Intelliquip CPQ is an enterprise CPQ software built for manufacturers. Its suite of selling and product configuration tools is adapted to complex, engineer-to-order products and long B2B sales cycles.

FPX is a configure, price, quote (CPQ) solution aimed at improving the efficiency and effectiveness of the sales process for manufacturers, with a particular focus on the automotive and industrial equipment sectors. Its key strengths lie in its ability to streamline the quoting and ordering process, optimize product configurations for upselling, and integrate seamlessly with existing business systems. It’s particularly suited for businesses that need to enhance their sales strategies and operational efficiencies in these industries​.​

It’s a leading platform on the Salesforce AppExchange, and its 200,000+ users span 182 countries and quote more than $40 billion through the platform. In 2019, FPX’s parent company (Revalize) acquired its long-time partner, Intelliquip. This acquisition provided an opportunity for FPX to expand its capabilities and offer a more comprehensive and innovative CPQ solution. This has led to the development of FPX Intelliquip CPQ, which combines the best features from both companies into one powerful platform.

Why this product is good

Positives of FPX Intelliquip CPQ Software

  • FPX Intelliquip offers tailored solutions for the unique challenges in automotive and equipment manufacturing, enhancing implementation efficiency and reducing the total cost of ownership.
  • The platform allows for establishing specific pricing or configuration permissions for different user levels, such as sellers, dealers, or end customers, ensuring controlled and customized sales experiences.
  • APIs allow FPX CPQ to complement front-end CRM and back-end ERP systems, so direct sellers can work with familiar tools while it provides real-time product, pricing, and configuration information for your partners, distributors, and customers.

Product Details

What is FPX Intelliquip?

FPX Intelliquip CPQ is a powerful, cloud-based configure, price, quote (CPQ) software designed specifically for manufacturers. It enables users to streamline the quoting process, manage complex product configurations, and provide real-time pricing and proposals to customers. This eliminates manual processes and errors while improving sales efficiency and accuracy.

FPX Intelliquip is different from most other CPQ platforms in the sense that it’s tailored for the unique needs of large-scale contract manufacturers. While some CPQ platforms are better suited for smaller, simpler product lifecycles, FPX Intelliquip excels in managing the complexities of highly engineered and customizable ones. It’s purpose-built for the complex omnichannel selling and buying experience that’s characteristic of the world’s largest manufacturers.

Features include:

  • Advanced product configuration
  • Collaborative guided selling
  • Automatic quote, order, and BOM generation
  • Product and pricing rules management
  • Integration with front- and back-end business systems
  • Instant budgetary quotes for project scoping
  • Dynamic pricing based on market conditions and customer segments.

Advanced product configuration. FPX Intelliquip CPQ’s advanced configuration engine allows sales reps to build bespoke products from scratch, or use preset CPQ bundles, options, or versions. It can also optimize configurations for upselling and cross-selling opportunities by introducing relevant features and accessories.

Collaborative guided selling. FPX’s unique approach to guided selling enables you to generate an accurate quote in just a few clicks. For custom products, its automated, permission-based approval process ensures quote and order accuracy while reducing errors and delays.

Automatic quote, order, and BOM generation. FPX Intelliquip CPQ’s dynamic document generation tool turns configurations into templated orders, quotes, and bills of materials (BOMs) with the click of a button. This eliminates manual data entry and potential errors, increasing sales efficiency and accuracy.

Product and pricing rules management. When your customers or sales team create quotes, FPX Intelliquip CPQ ensures 100% accuracy and consistency in pricing, configurations, and product rules. You can define product rules in CPQ, create complex pricing strategies, and apply them globally or to specific products, customers, or regions.

Integration with front- and back-end business systems. FPX Intelliquip CPQ integrates seamlessly with front-end CRM and back-end ERP systems, providing a 360-degree view of your sales process. This allows direct sellers to work with familiar tools while ensuring partners, distributors, and customers have access to real-time product, pricing, and configuration information.

Instant budgetary quotes for project scoping. With FPX, you can quickly generate accurate budgetary quotes for new projects, even before producing a detailed quote. This allows you to accurately scope project costs and timelines while providing customers with a fast response time and optimized pricing.

Dynamic pricing based on market conditions and customer segments. FPX integrates real-time market data and segment-specific pricing, so your sales team always offers the most competitive pricing and offers a personalized and efficient sales experience.

1/11/2024 Update
Based on capterra.com

What are the advantages of using FPX Intelliquip CPQ?

FPX Intelliquip CPQ Benefits

If you’re a manufacturer, FPX Intelliquip offers huge benefits for your sales and product teams, channel partners, and customers. The most crucial ones include:

  • Dynamic quoting reduces the time sellers and dealers need to specify, quote, and order inventory, streamlining your sales process​​.
  • Guided selling leads sales reps toward optimal product configurations and upsell opportunities, increasing your AOV and CLV​​.
  • Visibility into dealer-level quoting means you have better oversight and have less trouble managing your sales process​​.
  • The intelligent pricing engine helps you maintain margins while managing promotional pricing, discounting, and complex configurations​​.
  • Easy integration with your existing CRM, ERP, and pricing systems gives you flexibility and seamless operation between tools​​.
  • A consistent, omnichannel buying and selling experience ensures uniform customer interactions across all your sales channels​​.
  • FPX’s industry expertise means its solutions specifically address the challenges contract manufacturers face on a daily basis.
1/11/2024 Update
Based on capterra.com

What industries are CPQ solutions best suited for?

FPX CPQ for Industries

FPX CPQ is designed to address the challenges Manufacturing companies face in the quoting process. Here’s how it caters to them:

Discrete Manufacturing

Reduced Errors and Faster Quoting: Manual configuration and calculations are prone to mistakes. FPX CPQ automates these tasks, ensuring accuracy in product configuration and pricing. Automation can generate quotes much quicker,  improving sales efficiency and customer satisfaction.

Improved Configurability: FPX allows discrete manufacturers to configure complex product variations and options with accurate pricing for highly customizable products.

Enhanced Sales Capabilities: Equipping the sales team with an automated CPQ system empowers them to provide highly configured solutions and accurate quotes to clients.

Specialty Vehicle & Equipment

Empowered Dealers: The system can be integrated with dealer portals, allowing dealers to configure and quote directly, improving their self-sufficiency and reducing reliance on the manufacturer’s sales team.

Consistent Buying Experience: FPX ensures a consistent buying experience across all sales channels, whether through internal sales teams or external dealers.

Improved Visibility: The system offers better visibility into dealer-level quoting activity, enabling manufacturers to monitor sales performance and identify areas for improvement.


FPX Intelliquip CPQ Pricing

According to the Salesforce AppExchange, the default FPX Intelliquip CPQ package costs $150 per user per month.

For manufacturers not using the Salesforce ecosystem or with more complex needs, pricing is entirely quote-based. Reach out to the Revalize team directly for a personalized quote and to explore various pricing options.

Is there anyone else out there?

Competitors and Alternatives to FPX Intelliquip CPQ

Although FPX is a great platform for enterprise manufacturers, that’s a relatively small proportion of the whole CPQ market. Manufacturers selling certain highly configurable products, such as medical devices, would need a more visual design toolset than Intelliquip offers. Smaller companies with less complex products might benefit from a more traditional approach to quoting. And some CPQ solutions are built for a particular tech stack.

Top 3 FPX Intelliquip Alternatives


PROS Smart CPQ is an advanced CPQ software for manufacturers selling complex and configurable products with multiple pricing strategies, channels, and currencies. What sets it apart from the rest is its 2D and 3D visual product configurations, CAD automation, and AI-driven price optimization. You can work directly with your engineering team and dealers to simulate complex configurations and see how they affect pricing, margins, and production time. Since it uses data science to analyze market pricing and customer behavior, PROS CPQ can also suggest the best prices for each sales scenario.

Salesforce CPQ

Salesforce CPQ takes a more traditional approach to quoting. It supports manufacturers of all sizes, and you can use it to generate quotes, invoices, and contracts in a single screen. Salesforce CPQ is great at handling complex pricing strategies, discounts, product bundles, and up-selling opportunities. As a part of the Salesforce product ecosystem, you’ll benefit from advanced analytics and reporting features, as well as easy integration with other apps. Your team will benefit from working in the same UI they’re using for everything else.

Experlogix CPQ

Experlogix CPQ is a manufacturing CPQ built for teams running on Microsoft Dynamics 365 or Salesforce CRM. It stands out for its visually interactive tools and efficient configuration processes. The Image Compositing feature enables real-time visualization of product customizations, allowing users to adjust colors and textures for a preview of the final product’s appearance. And the platform’s unique modeling workbench is beneficial for product managers and engineers because it enables them to visually create custom component combinations.

Valuable Insight From Real Customers

Gartner Peer Insights

Out of 9 reviews, Revalize CPQ/FPX Intelliquip has a rating of 3.9 out of 5 stars on Gartner Peer Insights. In their reviews, users note the software’s ease of use and ability to automate complex sales processes. 

The reviewers and customer demographics are as follows:

Reviewer’s Company Size

  • <$50M: 23%
  • $50M-$1B: 48%
  • $1B-$10B: 17%
  • Over $10B: 8%
  • Gov’t/PS/Ed: 3%

Reviewer’s Industry

  • Manufacturing: 40%
  • Construction: 8%
  • IT Services: 8%
  • Services (non-Government): 8%
  • Other: 36%

Reviewer’s Deployment Region

  • North America: 39%
  • Asia/Pacific: 22%
  • Europe, Middle East, and Africa: 22%
  • Latin America: 16%

Gartner Peer Insights affirms that FPX Intelliquip is functional and secure. It enhances the sales workflow and is easy to use.

1/11/2024 Update


Common Questions and Answers

What other business applications integrate with FPX Intelliquip?

As a featured product on the Salesforce AppExchange, FPX Intelliquip CPQ easily integrates with the Salesforce ecosystem. It also integrates with any CRM, ERP, or pricing system through API and web services.

What types of products is FPX Intelliquip designed for? 

FPX is geared towards complex, engineer-to-order products and long B2B sales cycles, common in industries like manufacturing pumps, valves, and motors.

How long does it take to implement FPX Intelliquip? 

Implementation time can vary depending on the complexity of the system and the existing IT infrastructure.

CPQ Integrations