DealHub CPQ vs. PROS CPQ

Configure, price, quote (CPQ) software is essential for businesses to generate accurate quotes, contracts, and proposals efficiently, while seamlessly integrating with CRM, ERP, accounting, and billing systems to ensure data consistency across the revenue lifecycle.

DealHub CPQ and PROS Smart CPQ both streamline quote generation and sales processes with AI-powered capabilities, but they serve different organizational needs and use cases. DealHub delivers a unified, no-code Quote-to-Revenue platform that combines AI-assisted quoting and price optimization, subscription billing, usage metering, and automated revenue recognition. It’s designed for rapid deployment and ease of use across the entire revenue lifecycle. PROS Smart CPQ focuses on AI-driven pricing optimization, with advanced product visualization and complex configuration capabilities tailored for manufacturing and enterprise customers with intricate product offerings.

DealHub is recognized for its comprehensive platform that unifies CPQ, contract lifecycle management (CLM), subscription billing with real-time usage metering, and automated revenue recognition (ASC 606/IFRS 15 compliant) in a single system. Its AI-powered guided selling enables sales teams to create complex quotes fast, while interactive DealRoom digital sales rooms facilitate buyer collaboration. It delivers an end-to-end solution that simplifies revenue operations from initial quote through billing and financial compliance.

PROS Smart CPQ leverages AI and machine learning to deliver dynamic pricing optimization and omnichannel selling experiences. The platform’s distinctive strength is its advanced 3D product configurator, which empowers companies to create intricate visual representations of complex, customizable products. It helps buyers understand sophisticated configurations and translates them directly into accurate quotes, making it particularly valuable for manufacturers with highly configurable product catalogs.

Although DealHub and PROS share the same basic CPQ functions, their approach to configuration and quoting differs. DealHub’s guided product configurator helps sales reps sell faster, while PROS’s visual product catalog helps customers understand and visualize complex products.

Defining DealHub CPQ

DealHub delivers the most advanced and adaptive agentic AI platform to power sales-led growth (SLG), product-led growth (PLG), and consumption-based go-to-market motions. This unified Quote-to-Revenue platform redefines how SaaS and AI-first enterprises manage their entire revenue lifecycle. It delivers intelligent price optimization through DealDesk AI, usage-based monetization with real-time metering, and automated revenue recognition. Real-time insights (ARR, MRR, churn, expansion) that give RevOps teams full visibility and control across every revenue stream.

The platform’s scalable, no-code architecture integrates seamlessly with revenue operations and adapts as businesses evolve. It is particularly valuable for organizations with extensive sales infrastructure, including those that depend on SDRs, field sales teams, or self-service motions for growth, such as B2B SaaS, AI-driven companies, and technology enterprises. DealHub’s AI capabilities enable sales teams to create complex quotes quickly, automatically configure optimal pricing based on customer segments and deal history, and surface expansion opportunities from usage patterns.

The platform empowers operations teams to adapt swiftly to changing business needs, implementing pricing updates, new product launches, and changes to the monetization model without relying on IT. DealHub supports revenue growth through improved discount governance, quote version control, and intelligent approval workflows with real-time Slack notifications, making it effortless for RevOps teams to implement immediate changes based on sales projections and market conditions.

The platform features a consolidated, customizable workspace with advanced filtering capabilities that help users quickly surface critical deals (i.e., upcoming renewals, proposals requiring attention, high-value opportunities) using customizable, shareable filters with visual cues for instant recognition. Beyond core CPQ features, DealHub’s key differentiators include DealRoom (interactive digital sales rooms for buyer collaboration), comprehensive subscription management with real-time usage metering for consumption-based billing, automated contract renewals and amendments with proration, and compliant revenue recognition.

Defining PROS CPQ

PROS CPQ is all about the omnichannel selling experience, underpinned by insightful data that fuels stronger sales implementation and revenue growth. It’s an ideal solution for B2B sales in industries selling physical products, such as airlines, automotive, consumer goods, medical devices, and healthcare.

One of the standout features of PROS Smart CPQ is its use of deep neural networks for explainable AI in price prediction and optimization, making it the only CPQ provider offering this advanced capability. This AI innovation allows businesses to provide personalized product and pricing recommendations, enhancing the overall customer experience and increasing the likelihood of closing deals.

PROS CPQ can automatically create opportunities with the optimal product mix and price points, facilitating smarter selling. 2D/3D product visualization helps prospects compare complex products and salespeople make more effective sales presentations.

PROS offers a centralized product catalog with rich attributes and approval workflows, streamlining the selling process across various channels, including direct sales, partner channels, and eCommerce. The solution’s flexible product configuration engine and customer-specific sales agreements further enable businesses to tailor their offerings to meet unique customer needs, thereby driving revenue growth and improving sales efficiency.

In addition to its core CPQ functionalities, DealHub differentiates itself through two standout capabilities: Unified quote-to-revenue management and DealRoom.

DealHub’s unified quote-to-revenue platform consolidates CPQ, contract management, subscription billing, revenue recognition, and interactive digital sales rooms into a single AI-driven revenue operating system with composable, API-first architecture.DealRoom is DealHub’s proprietary digital sales room technology that elevates the efficiency and effectiveness of the sales process. By providing a centralized, interactive space for all sales interactions, DealRoom streamlines the communication between sales reps and buyers, thereby accelerating deal closures.

Think of PROS as a magnifying glass for sales representatives, equipping them with powerful tools to enhance customer loyalty while boosting the bottom like. The platform’s dynamic pricing capabilities allow pricing teams to rapidly deliver profitable, market-informed prices consistently coordinated across all sales channels.

PROS’s AI-powered pricing management and optimization features allow sellers to deliver personalized, market-relevant prices in real-time. Sales teams, eCommerce platforms, partners, or customers all receive tailored prices, ensuring a personalized customer buying experience across all channels.

Here’s a breakdown of each product’s features:

DealHub CPQ is designed for mid-market and enterprise companies seeking a no-code, user-friendly CPQ solution that streamlines the quote-to-revenue process and accelerates sales cycles. Its ideal customers are sales teams looking for an intuitive, all-in-one platform that integrates seamlessly with their CRM, enabling fast, error-free quoting, billing, and subscription management without requiring extensive IT support. 

Companies that value simplicity, ease of adoption, and a unified revenue operations approach will find DealHub particularly beneficial, as it eliminates data silos and centralizes pricing, contracts, and subscription management in a single platform.

In contrast, PROS CPQ is best suited for large enterprises with complex pricing and configuration needs, particularly those operating in the manufacturing, distribution, and travel industries. Its AI-driven capabilities make it a strong choice for businesses that require dynamic pricing optimization, personalized product recommendations, and predictive analytics to refine their sales strategies.

Companies with intricate pricing models that fluctuate based on market conditions or customer-specific agreements will benefit from PROS’s advanced data science and automation tools, which enable precise, real-time pricing adjustments.

While both solutions aim to enhance sales efficiency, DealHub CPQ is ideal for organizations that prioritize speed and simplicity in their sales processes, enabling sales teams to generate quotes quickly with minimal administrative overhead. It is particularly well-suited for companies adopting a digital-first approach to sales, where agility and a seamless customer experience are key competitive differentiators. The platform’s no-code customization and guided selling features make it a strong fit for businesses that need a flexible yet straightforward CPQ solution.

PROS CPQ, on the other hand, is designed for enterprises that require deep pricing intelligence and automation to manage large-scale, highly variable pricing structures. Businesses with global operations or complex sales channels will find value in its AI-powered pricing optimization and multi-level approval workflows. Organizations that already invest in advanced analytics and want to leverage AI for smarter deal pricing will see PROS CPQ as a strategic asset for maximizing revenue and profitability.

Implementing CPQ software usually requires significant IT support, as the new system needs to be properly integrated with existing technologies and adopted by the entire sales team. A robust customer support service provided by the CPQ software company can ensure a smooth transition, minimizing disruption and expediting the learning curve for all users.

DealHub provides a high level of customer support. However, its no-code implementation requires less development time and IT resources. They have an in-house team of experts who collaborate with new customers during onboarding, ensuring the product is set up correctly and that users understand how to leverage it effectively.

PROS CPQ also offers solid customer support, which is particularly useful given the complexity and sophistication of its software. The company provides numerous customer support options, including live chat, ensuring that users can quickly and easily get the help they need. Access to onboarding and implementation specialists is also provided, facilitating a smooth transition and setup process.

Moreover, PROS offers a comprehensive customer support portal where users can find a wealth of resources, tutorials, and solutions to common issues. There’s also a dedicated developer portal, ensuring that technical team members have the resources they need to integrate and maintain the PROS CPQ system effectively.

Understanding the cost of CPQ solutions is key to making an informed decision for your business. DealHub operates on a quote-based pricing model, which means that each potential customer needs to engage with a sales representative to receive a price tailored to their specific needs. This approach considers the unique characteristics of each company’s sales process and operations, ensuring the solution is personalized for optimal benefit.

PROS, on the other hand, provides a mix of quote-based pricing and set per-user-per-month pricing tiers. Their first two offerings are $60 and $75 per user per month, respectively. Despite being more expensive than other CPQ solutions, PROS CPQ is still more affordable than several enterprise platforms, including enterprise solutions like Salesforce and Oracle.

Here’s a breakdown of each company’s pricing and additional costs:

When deciding between DealHub CPQ and PROS CPQ, businesses should consider factors such as ease of use, pricing complexity, implementation time, and integration needs. DealHub CPQ is ideal for companies seeking a no-code, intuitive solution that streamlines quoting and contract management without requiring extensive IT involvement. Its AI-assisted guided selling and pricing optimization features make it a strong fit for sales teams looking for quick adoption and seamless ERP and CRM integration.

On the other hand, PROS CPQ is best suited for enterprises with complex pricing structures that require AI-driven pricing optimization and predictive analytics. If dynamic, real-time pricing adjustments and deep data analysis are critical to your sales strategy, PROS offers the advanced capabilities necessary to drive revenue growth. However, businesses should be prepared for a more complex implementation process and potential reliance on data science expertise to fully leverage its AI-powered features.

Another key factor is scalability. DealHub CPQ is designed for fast-growing companies that need a flexible, scalable solution to support their monetization strategies and GTM motions without introducing unnecessary complexity. PROS CPQ, meanwhile, is built for enterprises managing high volumes of transactions across multiple regions, where advanced automation and multi-level approvals are necessary for pricing and quoting efficiency.

Ultimately, the right choice depends on a company’s specific sales processes, pricing models, and technology ecosystem. Businesses that prioritize simplicity, speed, and ease of use may find DealHub CPQ a better fit, while those requiring AI-driven pricing intelligence and extensive customization for complex configurations may prefer PROS CPQ.

Andrew Parker

Andrew is a professional copywriter with expertise in creating content focused on business-to-business (B2B) software. He conducts research and produces articles that provide valuable insights and information to his readers.

DealHub CPQ vs. PROS CPQ

• 1Introduction
• 2Product Overview
• 3Product Features
• 4Customer Size
• 5Customer Support
• 6Pricing
• 7Summary
• 8FAQs