DealHub CPQ vs. PROS CPQ

DealHub CPQ and PROS Smart CPQ are two of the most popular cloud-based configure, price, quote (CPQ) software. Both brands offer features that accelerate the sales process to drive efficiency and profitability. This comparison examines each solution to help decision-makers select a CPQ platform that suits their needs.

Introduction

Compare DealHub CPQ vs. PROS CPQ

Configure, price, quote (CPQ) software is a crucial tool for businesses to generate quotes, contracts, and proposals quickly and accurately. These applications often work harmoniously with CRM, ERP, accounting, and invoicing, ensuring integrated data and precision.

DealHub CPQ and PROS Smart CPQ both streamline the quote generation and sales process, but there are notable differences in these solutions. DealHub CPQ is a unified, no-code CPQ solution designed for ease of use and fast deployment, whereas PROS CPQ focuses on AI-driven pricing optimization and complex configuration capabilities for enterprises.

DealHub is well-known for its comprehensive features, including CPQ, contract lifecycle management (CLM), billing automation, and subscription management, that comprise a unified quote-to-revenue platform. Its holistic solution is designed to simplify and expedite revenue execution.

PROS Smart CPQ leverages AI and machine learning algorithms to offer an enriched omnichannel selling experience. The brand’s distinctive feature is its robust product configurator. This tool empowers companies to create intricate visualizations of complex products for their prospects, helping them understand the scope of their often customized product offerings and translating them directly into straightforward quotes.

Product Overview

Overview of each CPQ Solution

Although DealHub and PROS share the same basic CPQ functions, their approach to configuration and quoting differs. DealHub’s guided product configurator helps sales reps sell faster, while PROS’s visual product catalog helps customers understand and visualize complex products.

Defining DealHub CPQ

DealHub is a scalable, no-code CPQ solution that effortlessly integrates with a company’s sales processes and scales with them. It is particularly beneficial for organizations with an extensive sales infrastructure, including those that depend heavily on SDRs or field sales reps for revenue growth, such as B2B SaaS and technology companies.

DealHub automates time-consuming manual processes and provides a comprehensive toolkit for closing deals, enabling sales reps to focus their efforts on selling. Its no-code environment empowers operations teams to adapt swiftly to changing business needs, such as pricing and product updates, in real time.

DealHub supports revenue growth through improved discount governance, quote version control, and advanced approval workflows, making it easier for Revenue Operations (RevOps) teams to implement immediate changes based on sales and revenue projections.

Beyond its core CPQ features, DealHub’s primary differentiators are DealRoom, its digital sales room technology, and subscription management, which makes it easier for subscription SaaS companies to recognize revenue correctly, pair buyers with the right products, and automate contract renewals and digital payments.

Defining PROS CPQ

PROS CPQ is all about the omnichannel selling experience, underpinned by insightful data that fuels stronger sales implementation and revenue growth. It’s an ideal solution for B2B sales in industries selling physical products, such as airlines, automotive, consumer goods, medical devices, and healthcare.

One of the standout features of PROS Smart CPQ is its use of deep neural networks for explainable AI in price prediction and optimization, making it the only CPQ provider offering this advanced capability. This AI innovation allows businesses to provide personalized product and pricing recommendations, enhancing the overall customer experience and increasing the likelihood of closing deals.

PROS CPQ can automatically create opportunities with the optimal product mix and price points, facilitating smarter selling. 2D/3D product visualization helps prospects compare complex products and salespeople make more effective sales presentations.

PROS offers a centralized product catalog with rich attributes and approval workflows, streamlining the selling process across various channels, including direct sales, partner channels, and eCommerce. The solution’s flexible product configuration engine and customer-specific sales agreements further enable businesses to tailor their offerings to meet unique customer needs, thereby driving revenue growth and improving sales efficiency.

Product Features

Comparison of Key Features

In addition to its core CPQ functionalities, DealHub differentiates itself through two standout features: DealRoom and subscription management.

DealRoom is DealHub’s proprietary digital sales room technology that elevates the efficiency and effectiveness of the sales process. By providing a centralized, interactive space for all sales interactions, DealRoom streamlines the communication between sales reps and buyers, thereby accelerating deal closures.

DealHub’s subscription management feature proves invaluable for subscription-based SaaS companies. This feature simplifies the complex revenue recognition process, effectively matches buyers with the most suitable products, and automates contract renewals and digital payments. In doing so, it ensures compliance with revenue recognition standards, enhances customer retention, and streamlines the billing process.

Think of PROS as a magnifying glass for sales representatives, equipping them with powerful tools to enhance customer loyalty while boosting the bottom like. The platform’s dynamic pricing capabilities allow pricing teams to rapidly deliver profitable, market-informed prices consistently coordinated across all sales channels.

PROS’s AI-powered pricing management and optimization features allow sellers to deliver personalized, market-relevant prices in real-time. Sales teams, eCommerce platforms, partners, or customers all receive tailored prices, ensuring a personalized customer buying experience across all channels.

Here’s a breakdown of each product’s features:

DealHub CPQPROS Smart CPQ
A unified quote-to-revenue platform, including CPQ, CLM, DealRoom, e-signature, invoicing, subscription management, and sales engagement insights.AI-powered CPQ solution offering an omnichannel selling experience for industries with complex physical products and professional services.
Integration with third-party software, including Salesforce, Freshworks CRM, Microsoft Dynamics 365, HubSpot, accounting software, DocuSign, and ERP systems. API integrations sync pricing and other data into the playbook and enable advanced user management.ERP integration and automation for manufacturers, retailers, and distributors with the power of AI. CRM integration with top providers.
Fast integration and setup within weeks with no code required.
IT implementation and training required for larger teams.
Long implementation time with the help of corporate CPQ professionals, standard for enterprise software.
Guided selling flows assist sales reps in creating accurate proposals and quotes with all data synced to the company’s CRM.Advanced product configurator powered by AI and machine learning for accurate and efficient product configuration and visualization, including 3D models.
Scalable solution designed to accommodate sales team growth and expansion.Enforces compliance for industries with strict regulations, ensuring all deals adhere to established guidelines.
With DealRoom, digital proposals can be easily sent via one URL, allowing companies to provide their customers with one point of interaction throughout all deal stages rather than multiple files or links.PROS automatically checks product availability and lets sellers know if customizing is an option.
Out-of-the-box contract management, document generation, e-signature, and multi-dimensional pricing models.Unified platform combining product data, marketing content, and legal agreements into personalized, branded proposal templates.
Predictive sales playbooks accelerate the sales process by guiding sales reps.Streamline the process between buyers and vendors with automated bill of materials creation, parts quoting, customer-specific sales agreement terms, and order submission to ERP functionality.
Comprehensive subscription, renewal, and order management capabilities with rules-based quoting for complex sales.Manage subscription plans, including one-time and recurring pricing models, fixed-rate, tiered, and usage-based plans.
Offers buyer engagement insights to equip sales reps with actionable data for refining future sales engagements.Embedded price waterfalls reveal the impact of discounts, markups, and price agreements on final net prices and margins for comprehensive price management.
Automated approval workflows ensure defined user roles and faster sales cycles.Triggers native approval processes within Salesforce (SFDC) and Microsoft Dynamics, enabling multi-level approvals for each quote.
Cross-functional collaboration during the quoting process, complete with audit trails for accountability and transparency.Guarantees adherence to pricing initiatives, ensuring consistency across all sales channels.
Supports multi-currency price quotes with localized pricing for international companies.Currency conversion features ensure pricing is tailored to local markets.
Web-based platform.Web-based platform.
Implementation team
Phone support
Mobile and online customer support
Knowledge base
DealHub Academy
Phone support
FAQ
Forum
Knowledge base
Customer help portal
Developer portal
09/04/2025 Update
Based on capterra.com

Customer Size

Ideal Customer Profiles

DealHub CPQ is designed for mid-market and enterprise companies seeking a no-code, user-friendly CPQ solution that streamlines the quoting process and accelerates sales cycles. Its ideal customers are sales teams looking for an intuitive, all-in-one platform that integrates seamlessly with their CRM, enabling fast, error-free quote generation without requiring extensive IT support.

Companies that value simplicity, ease of adoption, and a unified revenue operations approach will find DealHub particularly beneficial, as it eliminates data silos and centralizes pricing, contracts, and subscription management in a single platform.

In contrast, PROS CPQ is best suited for large enterprises with complex pricing and configuration needs, particularly those operating in the manufacturing, distribution, and travel industries. Its AI-driven capabilities make it a strong choice for businesses that require dynamic pricing optimization, personalized product recommendations, and predictive analytics to refine their sales strategies.

Companies with intricate pricing models that fluctuate based on market conditions or customer-specific agreements will benefit from PROS’s advanced data science and automation tools, which enable precise, real-time pricing adjustments.

While both solutions aim to enhance sales efficiency, DealHub CPQ is ideal for organizations that prioritize speed and simplicity in their sales processes, enabling sales teams to generate quotes quickly with minimal administrative overhead. It is particularly well-suited for companies adopting a digital-first approach to sales, where agility and a seamless customer experience are key competitive differentiators. The platform’s no-code customization and guided selling features make it a strong fit for businesses that need a flexible yet straightforward CPQ solution.

PROS CPQ, on the other hand, is designed for enterprises that require deep pricing intelligence and automation to manage large-scale, highly variable pricing structures. Businesses with global operations or complex sales channels will find value in its AI-powered pricing optimization and multi-level approval workflows. Organizations that already invest in advanced analytics and want to leverage AI for smarter deal pricing will see PROS CPQ as a strategic asset for maximizing revenue and profitability.

Customer Support

Support Features & Resources for Each Solution

Implementing CPQ software usually requires significant IT support, as the new system needs to be properly integrated with existing technologies and adopted by the entire sales team. A robust customer support service provided by the CPQ software company can ensure a smooth transition, minimizing disruption and expediting the learning curve for all users.

DealHub provides a high level of customer support, particularly for midsize and enterprise companies. They have an in-house team of experts who collaborate with new customers during onboarding, ensuring the product is set up correctly and that users understand how to leverage it effectively.

PROS CPQ also offers solid customer support, which is particularly useful given the complexity and sophistication of its software. The company provides numerous customer support options, including live chat, ensuring that users can quickly and easily get the help they need. Access to onboarding and implementation specialists is also provided, facilitating a smooth transition and setup process.

Moreover, PROS offers a comprehensive customer support portal where users can find a wealth of resources, tutorials, and solutions to common issues. There’s also a dedicated developer portal, ensuring that technical team members have the resources they need to integrate and maintain the PROS CPQ system effectively.

Pricing

Breakdown of Pricing Options

Understanding the cost of CPQ solutions is key to making an informed decision for your business. DealHub operates on a quote-based pricing model, which means that each potential customer needs to engage with a sales representative to receive a price tailored to their specific needs. This approach considers the unique characteristics of each company’s sales process and operations, ensuring the solution is personalized for optimal benefit.

PROS, on the other hand, provides a mix of quote-based pricing and set per-user-per-month pricing tiers. Their first two offerings are $60 and $75 per user per month, respectively. Despite being more expensive than other CPQ solutions, PROS CPQ is still more affordable than several enterprise platforms, including enterprise solutions like Salesforce and Oracle.

Here’s a breakdown of each company’s pricing and additional costs:

DealHub CPQPROS CPQ
Product PricingContact salesHigher costs for API and app development.
Implementation FeesOne-time implementation feeAdditional license fees for price optimization and industry-specific features.
Higher tier requirement for many of the AI and automation features the product boasts.
Additional LicensesNo additional license feesEssentials: $60 per user per month (billed annually)
Advantage: $75 per user per month (billed annually)
Ultimate: Contact sales

Summary

Considerations for Choosing Between the Two Solutions

When deciding between DealHub CPQ and PROS CPQ, businesses should consider factors such as ease of use, pricing complexity, implementation time, and integration needs. DealHub CPQ is ideal for companies seeking a no-code, intuitive solution that streamlines quoting and contract management without requiring extensive IT involvement. Its guided selling and automation features make it a strong fit for sales teams looking for quick adoption and seamless CRM integration.

On the other hand, PROS CPQ is best suited for enterprises with complex pricing structures that require AI-driven pricing optimization and predictive analytics. If dynamic, real-time pricing adjustments and deep data analysis are critical to your sales strategy, PROS offers the advanced capabilities necessary to drive revenue growth. However, businesses should be prepared for a more complex implementation process and potential reliance on data science expertise to fully leverage its AI-powered features.

Another key factor is scalability. DealHub CPQ is designed for fast-growing companies that need a flexible, scalable solution to support their sales and revenue operations without introducing unnecessary complexity. PROS CPQ, meanwhile, is built for enterprises managing high volumes of transactions across multiple regions, where advanced automation and multi-level approvals are necessary for pricing and quoting efficiency.

Ultimately, the right choice depends on a company’s specific sales processes, pricing models, and technology ecosystem. Businesses that prioritize simplicity, speed, and ease of use may find DealHub CPQ a better fit, while those requiring AI-driven pricing intelligence and extensive customization for complex configurations may prefer PROS CPQ.

FAQs

Frequently Asked Questions

What is DealHub in Salesforce?

DealHub is a CPQ and revenue operations platform that integrates seamlessly with Salesforce CRM to streamline quoting, contract management, and subscription billing.

With its native integration, DealHub ensures that pricing, product configurations, and approval workflows sync effortlessly with Salesforce data, reducing manual entry and improving sales efficiency. This enables sales teams to close deals faster while maintaining data consistency across their CRM and sales processes.

Additionally, DealHub enhances Salesforce by providing advanced features like digital deal rooms, automated approval workflows, and real-time engagement tracking. These capabilities help sales teams collaborate more effectively with buyers, personalize their sales approach, and drive higher conversion rates within the Salesforce ecosystem.

What are the most important features of CPQ software?

When selecting a CPQ software, the most standard features, include:

Pricing Engine: Allows companies to automatically generate accurate quotes based on customer needs.

Product Configuration: Enables users to quickly and easily configure products, making it easier for customers to make purchases.

Guided Selling: Provides rules-based guidance to sales reps, ensuring they make the best decisions possible for their customers.

Workflow Automation: Automates mundane and repetitive tasks, freeing up time to focus on strategic activities.

Document Generation and Management: Streamlines the process of generating and managing quotes, contracts, invoices, bills, NDAs, and more.

Integration Capabilities: Enables users to connect with existing business infrastructure (e.g., ERP systems) for data accuracy and consistency.

Reporting and Analytics: Provides real-time insights into sales performance and customer interactions for better decision making.

Security and Access Control: Ensures customer data is kept secure from unauthorized users or malicious actors.

Why do we use CPQ?

CPQ solutions help businesses streamline the quoting and ordering process. By automating mundane tasks such as product configuration and guided selling, companies can speed up the sales cycle and reduce errors associated with manual order entry. CPQ software also gives valuable insights into customer behavior for more informed decisions about pricing, promotions, and product development.

What are the benefits of using DealHub CPQ or PROS CPQ?

CPQ software transforms the sales process for improved efficiency, accuracy, and scalability. Here are a few benefits of using CPQ:

Consistent and accurate pricing
Real-time visibility and pricing
Streamlined processes
Improved security
Greater efficiency
Automated approvals
Data sync with CRM, ERP, and other solutions
Improved customer experience

What is the disadvantage of CPQ?

Currently, the biggest disadvantage to CPQ customers is the lack of a mobile app on most platforms. Even some of the largest names in software haven’t adopted one yet. This means that users must access CPQ through a web browser, limiting their ability to use the software while on the go.

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