PROS CPQ Overview

PROS Smart CPQ is a configure, price, quote platform built for high-velocity, complex B2B sales. Manufacturers, distributors, technology providers, and service businesses use it to manage large product catalogs, dynamic pricing, and subscription models all in one. PROS’ standout features include its AI-driven Smart Price Optimization & Management for tailored pricing, a real-time pricing engine for scale and speed, and a unified quoting tool with built-in agreements and renewals. It’s designed to integrate natively with Salesforce Sales Cloud and Microsoft Dynamics 365, the platform aligns pricing strategy with sales execution. If pricing intelligence and dynamic pricing at scale are things that matter to you, PROS CPQ delivers better than almost any CPQ out there.

PROS CPQ is a modern configure, price, quote software that marries configuration, pricing, quoting, agreements, and subscriptions, then plugs into your CRM and PROS’ pricing brain. It uses AI to automate and accelerate every step of the sales quoting process, from configuration to pricing to proposal generation. It’s built to handle complex product catalogs, dynamic pricing models, and customer-specific agreements at scale. What sets it apart from the rest is how deeply it integrates AI-driven pricing intelligence.

Features include:

• AI-driven smart pricing optimization
• Real-time pricing engine
• Unified product configuration and guided selling
• Centralized pricing and discount governance
• Agreements and subscription management
• Omnichannel integration and CRM connectivity
• High-performance quote collaboration interface

AI-driven smart pricing optimization: At its heart is the PROS Smart Price Optimization & Management (POM) engine, which uses neural networks to analyze massive volumes of transactional, competitive, and market data to generate account-specific price recommendations. Smart POM models real-world buying behavior and elasticity. It looks at variables like customer segment, deal size, product mix, and market conditions, then predicts the most effective price for that context. These price recommendations flow straight into PROS Smart CPQ, so sellers see optimized prices in real time as they configure and quote.

Real-time pricing engine: PROS’ real-time pricing engine processes live pricing data from multiple sources, including product catalogs, discount structures, customer agreements, and Smart POM’s AI recommendations. It then calculates the final price instantly. It’s built on an API-driven, high-performance architecture that can handle massive transaction volumes across thousands of SKUs. And it works on rep-, partner-, and buyer-facing sales channels.

Unified product configuration and guided selling: The 2D/3D visual configuration and guided selling engine brings every product, service, and bundle into a single structured model that’s both rule-driven and user-friendly. As a rep selects options, PROS dynamically filters what’s available next, suggests complementary add-ons, and flags dependencies or exclusions before the quote ever hits review, then shows it visually on-screen. The logic is maintained centrally, so changes to product rules or pricing structures automatically flow through every quoting channel.

Centralized pricing and discount governance: In PROS Smart CPQ, all price lists, discount tiers, and approval thresholds live in one centralized framework. When a rep enters a discount or adjusts a price, PROS evaluates it against pre-set limits, customer agreements, and profitability targets. If a quote exceeds those boundaries, the platform triggers approval workflows or flags it for management review before it ever goes out the door. Best of all, it syncs with Smart POM’s AI pricing logic

Agreements and subscription management: You can also use PROS for recurring revenue models, negotiated price agreements, renewals, and amendments directly within the same environment where quotes are built. For subscriptions, the system tracks start and end dates, billing intervals, renewals, and mid-term changes like upgrades or downgrades. And every renewal or change event recalculates prices against current conditions and agreed margins.

Omnichannel integration and CRM connectivity: PROS uses a modern, API-first architecture to push the same pricing, configuration, and quoting logic across your direct sales team in Salesforce/Dynamics, your partner portal, and your ecommerce storefront. Quotes created in Salesforce or Microsoft Dynamics 365 share the exact same pricing calls, approval rules, and configuration constraints as those coming from web and partner channels.

There are many benefits to using PROS CPQ, including:

• Delivers real-time, AI-driven pricing accuracy that keeps every quote profit-aligned and competitive.
• Accelerates complex quote creation by combining guided selling with automated configuration and validation.
• Ensures consistent pricing governance across teams, regions, and channels without manual oversight.
• Simplifies renewals and contract management through integrated agreements and subscription lifecycle tracking.
• Unified, omnichannel quoting experiences by connecting seamlessly with CRM and ecommerce systems.
• Handles enterprise-scale product catalogs and data volumes without slowing down performance or user experience.
• Provides a single source of pricing truth that evolves automatically with market and cost changes.

PROS CPQ is designed to address the challenges IT services, Manufacturing, and Consumer Goods companies face when quoting complex products and services. Here’s how it caters to them:

IT Services and SaaS

Complex Configurations: PROS CPQ can handle intricate IT service bundles, ensuring accurate pricing and reducing the risk of errors for both the sales team and the customer.

Subscription Management: PROS CPQ can handle recurring revenue streams from IT service subscriptions, streamlining the quoting process for these types of offerings.

Personalized Offers: PROS CPQ can consider factors like customer history, buying patterns, and market data to personalize product configurations and pricing, potentially increasing sales and customer satisfaction.

Manufacturing

Validation Rules: PROS enforces business rules to prevent invalid configurations and ensure quotes are accurate.

Real-time Data: PROS Smart CPQ uses real-time product information and pricing to eliminate errors caused by outdated data. PROS helps manufacturers uncover profit drivers and track deal health using quote performance metrics and waterfall breakdowns. 

Guided Selling: PROS has guided product configuration tools that help customers choose the right options for their needs.

Consumer Goods

Improved Margins: PROS CPQ can help consumer goods companies optimize pricing strategies and manage complex promotional structures, leading to improved profit margins.

Efficient Order Processing: Integrates with order management systems to ensure accurate order fulfillment and avoid delays.

PROS keeps things simple with two clear pricing tiers: Essentials and Advantage. Each is designed for different levels of quoting complexity and scale.

Essentials ($60/user/month) covers the full quoting foundation most growing businesses need. You get a centralized product catalog with rich product details, guided selling tools, smart product comparisons, rule-based configuration, and subscription and usage-based pricing options. It also includes flexible price list management (with multiple currencies and units of measure) and fast performance for quotes with up to about 1,000 line items. 

Advantage ($75/user/month) adds horsepower. It supports massive quotes (up to 10,000 lines), and adds constraints-based product configuration for assemble-, configure-, and engineer-to-order workflows. It also adds agreements management so you can create and maintain customer-specific contracts and pricing, tiered/scaled pricing to handle volume-based discounts, and quote analytics that score profitability, discounting, and cost-revenue metrics using built-in and third-party data.

There are several competitors to PROS CPQ, each with its features and benefits. At the enterprise level, businesses need features like advanced pricing and configuration abilities, scalability, and team collaboration. Other important factors to consider include price, integrations, ease of use, and customer support.

Top PROS CPQ Alternatives

Salesforce Revenue Cloud

Salesforce Revenue Cloud replaces Salesforce CPQ, which entered its end-of-sale phase in March 2025. It’s an end-to-end revenue management platform that unifies CPQ, billing, subscriptions, contracts, and revenue recognition inside Salesforce. With higher tiers, it also incorporates Einstein AI features. Compared to PROS Smart CPQ, Revenue Cloud is better for companies deeply invested in Salesforce that run complex subscription, usage-based, or consumption billing models. PROS, on the other hand, offers stronger AI-driven pricing, visual configuration, and enterprise manufacturing and distribution workflows.

DealHub CPQ

DealHub is a leading PROS alternative for organizations seeking comprehensive monetization flexibility. DealHub delivers a unified Quote-to-Revenue platform that natively supports the diverse monetization models modern businesses require: subscriptions with multi-year ramps, usage-based pricing with real-time metering, consumption billing (per-API call, compute time, storage, tokens), prepaid credits with automated drawdown, committed spend tracking, tiered and volume-based pricing, milestone billing, and hybrid structures that combine multiple models within a single customer contract. It enables accurate invoicing for product-led growth and consumption-based business models that traditional CPQ systems struggle to handle. With AI-powered quoting, no-code configuration, and built-in ASC 606/IFRS 15 automated revenue recognition, DealHub eliminates the need for separate billing and revenue management systems—providing a single governed data model where quotes, billing schedules, and revenue recognition stay synchronized automatically. Native integrations across Salesforce, HubSpot, and Microsoft Dynamics offer CRM flexibility. Its rapid implementation and significantly lower total cost of ownership make DealHub particularly attractive for manufacturing, IT, and other enterprises requiring monetization agility that extends far beyond traditional CPQ capabilities. 

ConnectWise CPQ

ConnectWise CPQ is a cloud-based quoting and proposal automation solution built for tech service providers and MSPs. It streamlines the quote-to-order process via templates, integration with distributor pricing (Ingram Micro, Tech Data, etc.), live pricing and availability, e-signatures, and close coupling with the company’s PSA tool, ConnectWise Manage. Go with ConnectWise CPQ if you’re an MSP, VAR, or technology service firm, and if your product/service catalog is relatively standard for technology services rather than large engineered configurations, and your pricing complexity is moderate.

Oracle CPQ

Oracle CPQ manages the entire opportunity-to-quote-to-order process: product selection, configuration, pricing, quoting, approvals, and ordering. It supports direct, indirect and e-commerce channels and is built for enterprises with complex products or services across multiple regions and sales routes. Its features include guided selling, real-time pricing, document and proposal automation, subscription and asset-based ordering, and deep integration with Oracle ERP/CRM systems. If your main priorities are standardized enterprise-grade governance, global multi-site deployment, and full lead-to-quote-to-cash orchestration within one vendor ecosystem, Oracle CPQ is hard to beat.

Conga CPQ

Conga CPQ is a Salesforce-native tool that’s part of the broader Conga Revenue Lifecycle Management platform. It supports guided selling, configurable bundles, and flexible pricing models (including one-time, recurring, and usage-based options) along with built-in quote and contract automation. It’s ideal if you’re a Salesforce user considering PROS CPQ, but care more about seamless integration across quoting, contracting, and renewals, and less about AI-driven pricing intelligence and large-scale, real-time price optimization.

PROS CPQ has a rating of 4.4 out of 5 stars on Gartner Peer Insights. In their reviews, users note the software’s ability to create customized quotes and boost average transaction size. However, some users mention that support could be improved.

The reviewers and customer demographics are as follows:

Reviewer’s Company Size

• Less than $50M: 9%
• $50M-$1B: 35%
• $1B-$10B: 33%
• Over $10B: 22%

Reviewer’s Industry

• Manufacturing: 35%
• Consumer Goods: 15%
• IT Services: 13%
• Construction: 7%
• Other: 30%

Reviewer’s Deployment Region

• Europe, Middle East, and Africa: 48%
• North America: 41%
• Asia/Pacific: 11%

Gartner Peer Insights affirms that PROS Smart CPQ offers sophisticated tools to generate customized quotes, as cited by the featured review on their site.

Rhonda Bavaro

Rhonda Bavaro excels in boosting SaaS companies’ growth through innovative content marketing, thriving in the dynamic sales tech industry amidst evolving technologies that drive revenue acceleration.

PROS CPQ Overview

• 1Why this product is good
• 2Product Details
• 3What are the advantages of using CPQ?
• 4What industries are CPQ solutions best suited for?
• 5Prices
• 6Is there anyone else out there?
• 7Valuable Insight From Real Customers
• 8FAQs